Do You Need to Get Reviews for Your Brand?

People don’t buy products. People buy experiences. While the average customer does not realise it, when they purchase an item or a service, they are playing into the brand game. That’s why people are more likely to go for Brands that they have either used personally or heard of from others that they regard.

That’s the reason you have to make sure that you accumulate reviews from your customers. according to a survey conducted by Bright Local, 86 percent of consumers polled said they read reviews for local businesses. So assuming you have put in the work with your branding & customer experience, this will indeed be great bonus to your business.

How do you go about getting these all-so-important reviews?

Ask for it!

I don’t mean asking every single person who walks through your doors to leave a good review for your business online; that would be time-consuming and exhausting. Instead, gently encourage your customers to leave an online review in various places around your physical location. There are a number of ways to make the most of your space to generate more online reviews including:

  • A Yelp sticker added to your front window
  • Tabletop signs
  • A message at the bottom of receipts
  • On business cards

If you haven’t built an email list yet, start by adding a pop up to encourage people to join your list.

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Create an Email Campaign!

One way to encourage more online reviews for your small business is to create an email campaign. If you already have an active email list, you’re off to a great start. Your email subscribers are your biggest fans, so chances are, if you send them an email asking them to leave your business an online review, they’ll do it.

If you haven’t built an email list yet, get started by signing up with an email marketing software and adding a popup on your website to encourage people to join your list. Plus, if visitors can place an order from your website, you should already have their email addresses to add to your email list.

When others see that people are leaving you great reviews, they’ll be more inclined to do so themselves. People look at what others are doing to learn what’s correct. That’s social proof in action. Plug these tips in and watch your reviews grow!

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